Monday, January 5, 2015

Cult Nails is Liquidating

Cult Nails is Liquidating!! 
All polishes 60% OFF!!!!


This is probably the hardest blog post I've ever had to write. We have been fairly open the last four years, so I feel like I have to write about it. Plus when I hear of a favorite indie or blogger calling it quits with no explanation, I JUST WANT TO KNOW WHAT HAPPENED!!! Is that so wrong? I'm vested damn it!

So here it is - We have decided it is time to close the doors on Cult Nails and move on to other things. This is not something I imagined when I started this. I really wanted to start something that could be a legacy for my kids, something that I could eventually grow into a makeup and potentially accessory line down the road. I had big plans. But as we all know the best laid plans, can come undone in the blink of an eye. And that is where we are right now.

I am saddened to see my dreams end, but there are so many reasons that makes now the time to go. I would rather not get into a lot of it, because I have prided myself on always keeping things positive. I don't know what tomorrow will bring, but it is time to see. I still see myself coming back or reinventing myself in some way, but at the same time, walking away from it all sounds pretty nice too. It has been fun, stressful, exciting, scary, busy, adventurous... you name it, and I experienced it. I have made so many friends that I would never have made without this adventure. I keep coming back to one particular adventure, I don't know why, but it is the one that comes back when I think of everything we have experienced.

I was going to Fashion Week! OMG! I was going with a team of nail artists while James Vincent and other amazing makeup artists were doing the makeup. Did I say OMG?! I met some really cool people, I was staying at the Gossip Girl hotel. E! was staying at the same hotel! Lots of celebs were also staying at the same hotel (not that I saw any!) I was right there in the middle of it all! How did this happen?! But even better, I was meeting up with Judy from Beauty Judy and Claudia from Chromatic Misadventures. Claudia was taking me and Judy all over the city for some girl fun. The snow got intense and well, we had a girly sleep over in my hotel room. It was the night of a Target launch and the next morning I got to meet up with some more of my girls, (That I also met online thanks to Claudia) for a day of Target shopping. I thought back on the weekend so many times over the last year. I went to NYC alone, and it all happened because of this little blog. I have family in NY,  and I remember reaching out to a cousin who I was supper close with growing up. I hadn't seen her since my wedding (20 yrs ago this April.) and I was hoping to spend time with her. She never responded to me. Yet these strangers I met online embraced me and took me on a ride of my life for an unforgettable few days. I realized this blog had somehow created a new family. An online family. I am still super close to both Claudia and Judy. There is nothing I wouldn't do for these girls. They are a small handful of all the amazing people I have now have the opportunity to call my friends.

So while some may look at this as a business closing or a business failed, it was so much more than that to me. I can't even express just how much "The Cult" means to me and how much it has impacted my life. I am sad and angry with myself for not pushing forward and making it work. Part of me feels like such a failure for throwing in the towel. But then I think of the times like those days in NYC, and I know that this all happened for a reason. And maybe, just maybe that reason was not leaving a legacy for my girls like I thought. Maybe one day I won't feel like such a failure for calling it quits.

So that's it, we are liquidating, this is the end. I don't know what else I can say. But if you want to hear the entire story, come over and bring a few bottles of wine. We'll laugh, we'll cry, we'll move on.  I don't know what this means for my future just yet. I don't know if I will continue blogging. I know if I do, it will not just be about nails. I have grown and found myself in these last few years as a result of this experience. I have so much more to offer and share. Heck I can't even say that this will be my last attempt at having a business. I just don't know. If I do keep the blog, I will most likely re brand it.  But I guess time will tell.

As for the liquidating and what that means. For us it means hoping the liquidation covers all our business expenses that are outstanding. For you it means having an opportunity to snag your favorite Cult Nails polish or a back up, or heck even trying us for the first time at 60% off. As supplies sell out, we will not be replenishing the stock. So that's it. If you want to grab your polish before we are gone for good, head over to www.cultnails.com. Outside of that, please share the news with all your family, friends and fans, so everyone can help us wish "The Cult" a fond farewell.

And lastly THANK YOU, THANK YOU, THANK YOU to everyone who has supported us these last four years. I can't thank you enough for helping make my dreams a reality. Regardless of how it ends, at least I got to live a dream. Thank you!
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61 comments:

  1. JammiesJanuary 5, 2015 at 5:15 PM

    I'm sitting here with nails freshly painted in Wanna Be, and I'm so sorry you're closing. Thank you for years of kickass beautiful polishes, and I wish you all the best!

    Reply
  2. loveforlacquerJanuary 5, 2015 at 5:22 PM

    I am so sorry to hear this! It has been a pleasure working with you these last few years! xo

    Reply
  3. Krystal EmeryJanuary 5, 2015 at 5:24 PM

    I'm heartbroken but I'm glad I own them all. However, I'm looking for more base and top coat because Lord knows I love them. Are they gone already?

    Reply
  4. Kayla NelsonJanuary 5, 2015 at 5:27 PM

    so sad to see you go, but as long as you know this is the best move for you and your family, wr have no choice but to say good bye :(
    I just ordered 2 of your secret collections, as soon as I received the email ♡
    one for me & one for my best friend, who introduced me to your amazing brand!!
    she sent me my first few & I have purchased several since then ♡♡
    I will love them until they are gone! ♡
    thank you! & good luck on your next adventures, whatever they may be!

    Reply
  5. naanieJanuary 5, 2015 at 5:29 PM

    I'm sorry to read this, Maria, but you gotta do what you gotta do. I will cherish all the bottles of Cult nail polish I own, including the quick-dry top coat you made - it is the bomb and I will miss it. I will also miss the burritos, with cotton balls as a buffer in each package :( Thank you for all of the wonderful colors over the years and I hope you are successful in your future endeavors.

    Reply
  6. ZadidollJanuary 5, 2015 at 5:29 PM

    I am so sad to read this! Cult Nails has been one of my favorite brands. Good luck in all you do Maria!

    Reply
  7. DestanyJanuary 5, 2015 at 5:34 PM

    This saddens me, Maria! We'll always be #thecult. <3

    Reply
  8. ValiantlyVarnishedJanuary 5, 2015 at 5:42 PM

    This is making me so sad Maria! Cult Nails was one of the first indie polishes I ever bought. But as someone who is currently going through something that I never though I would and that at times made me feel like a failure and yet at the same time relieved to be done with, I can understand what you are going through. Sometimes things have to break down for new and better things to come into our lives. I wish you and your family the best

    Reply
  9. anissaJanuary 5, 2015 at 5:44 PM

    you and your brand will be dearly missed! i have loved supporting you and following your business and your blog over these years. best of luck to you and your family in all future adventures! <3

    Reply
  10. Amanda | GlittericityJanuary 5, 2015 at 5:50 PM

    Is this for real? :( the website still looks normal so I guess I'm hoping it's a hacker or something... because I will miss you so much. I totally understand these things happen, but man, you've really made a mark in the nail community. Your products are so high quality and beautiful. Even if the business is closing, don't disappear <3

    Reply
  11. wildflower_eyesJanuary 5, 2015 at 5:50 PM

    How sad. But what a positive outlook and wonderful story!

    Reply
  12. Rebecca RussellJanuary 5, 2015 at 5:54 PM

    Oh wow! Because of finances I haven't always been a super regular customer but I've always bought your amazing polishes whenever I had a chance. Thank you for sharing your creativity with us and I wish you all the best.

    Reply
  13. Lissa OlsonJanuary 5, 2015 at 5:54 PM

    I'm sorry to see Cult Nails go. I do sincerely hope that this means you're moving onto the next big thing FOR YOU!! You're one of the truly amazing people in the world and I just can't see you not doing well in whatever your next endeavor is!! Cult Nails might be liquidating - but you'll still always be someone I admire!! Maybe one day I'll get up there and we can laugh and cry together!! I promise to bring you some good local wine!!

    Reply
  14. AuttywJanuary 5, 2015 at 5:55 PM

    I am so sad about this! I can't wait to see what happens in the future with you and the family!

    Reply
  15. jbrobeckJanuary 5, 2015 at 5:59 PM

    I will treasure my Cult Nails bottles forever... especially jbrobs blue! And damn it if I don't miss those nail polish burritos.

    Reply
  16. JaneJanuary 5, 2015 at 6:02 PM

    You make a really high quality product and you will be missed. It's hard to be a small business owner in such a rapidly changing marketplace. (And yes, I've ordered some backups)

    Reply
  17. gloriachapaJanuary 5, 2015 at 6:03 PM

    I'm very sad to hear this. I had to close a business a few years ago myself. It was so hard. Good luck in the future though! Thank you for the gorgeous nails!

    Reply
  18. Nikki NeverWithoutPolishJanuary 5, 2015 at 6:03 PM

    I'm sorry to see the end of Cult Nails! You made some crazy, beautiful, fantastic, and unforgettable polishes - thank you! Untamed is my favoritest pink polish ever! ^_^ Now I'll be cherishing that bottle since I didn't pick up a back-up. Wishing you the best!

    Reply
  19. illustratedladyJanuary 5, 2015 at 6:07 PM

    I'm really sorry to see you go. I have been into nail polish and blogging for three years now and you were one of my first. Time Traveler is STILL my go-to navy cream. You will be much missed, lady.

    Reply
  20. Refined & PolishedJanuary 5, 2015 at 6:08 PM

    I'm so sad to read this, but I strongly believe all things happen for a reason. The Cult has been an amazing part of my blog's journey and I'm eternally grateful to you and John. More importantly, I'm glad to consider you a friend, which means this is definitely not a "goodbye". All the best to you and your family!

    Reply
  21. erikatheicyoneJanuary 5, 2015 at 6:09 PM

    I am sorry to see you go but you gave it your all and if it is time to let it go and move on then I wish you well.

    Reply
  22. JessJanuary 5, 2015 at 6:11 PM

    This is terrible news but I'm sure you're doing what's best for you. Just know that you'll be missed...very sad to see Cult Nails go.

    Reply
  23. myCosmeticBagJanuary 5, 2015 at 6:12 PM

    you'll be sorely missed!

    Reply
  24. JehnayJanuary 5, 2015 at 6:20 PM

    I'm so sad to hear this! I'm typing this as I'm wearing your nail polish, actually. I'm so glad to have as many of your colors as I do. I'm sad to have missed out on a few (Clairvoyant and Masquerade the most!) I'll look at this as a great opportunity to snag some wonderful products at a fantastic discount. Thank you Maria for keeping my nails lookin' spiffy. I wish the best for you!

    Reply
  25. Leanna HandyJanuary 5, 2015 at 6:27 PM

    So sorry to hear this but you are not a failure, Maria. As long as you have learned and grown that's a success. Now it's just time to change and move on. I know great things are in store for you because you are a great woman! Good luck!

    Reply
  26. OnceBittenJanuary 5, 2015 at 6:42 PM

    From rolling burritos at 'the compound', working the Cult Nails booth at the Makeup Show, to helping name collections - it has been my honor and a privilege to participate in the roller coaster of this Cult. I admire your drive and all the hard work your ENTIRE family put into this dream. I know this was not an easy decision or one made lightly.

    "Don't cry because it's over - smile because it happened" xoxo

    Reply
  27. Stephanie Louise TelfordJanuary 5, 2015 at 6:44 PM

    I am SO sorry to read this!

    Reply
  28. monismaniJanuary 5, 2015 at 6:48 PM

    Wow this is a big shock.. I dreamed of one day maybe swatching for you. So sad to see such a great company go... Best of luck

    Reply
  29. LauraJanuary 5, 2015 at 6:54 PM

    So sorry to read this. You will be back! I know it.

    Reply
  30. Audrey A.January 5, 2015 at 6:56 PM

    Damn. You are my FAVORITE...this, to me, means you are not failure! I am not easy to please at all. I will miss your unique colors. Best of luck in your new endeavors! :)

    Reply
  31. Kim | CranberryManorJanuary 5, 2015 at 7:32 PM

    My gosh... I am so saddened to see you go, and very proud to have found you. My best wishes for you in this new chapter and please know that you will be missed. Love and friendship to go with you <3

    Reply
  32. Melissa OsburnJanuary 5, 2015 at 8:33 PM

    Aww bummer!! You and John have always been such an awesome presence in the polish and blogging community! From unique colors with great finishes to excellent banter on social media, you'll definitely be missed! (And I'll always make sure your place remains in the top of my Helmer!) I'll never forget the amazing care package from your family while I was in India, and I'm truly sad right now!! P.S. I type this with my Cult Nails 'Lime Light' painted fingertips!

    Reply
  33. ErinJanuary 5, 2015 at 8:58 PM

    What an amazing experience the past 4 years have been! You have a bright future ahead for sure!

    Reply
  34. VtfroggieJanuary 5, 2015 at 9:44 PM

    I'm very sad to see my favorite polish brand go, but also very happy for you to be making the choice that is beat for you and the family. It's been a great four years! I'm very glad to say I am a cultie and will cherish my cult nails collection that much more. Much luck to you, Maria!

    Reply
  35. SoCal IndiJanuary 5, 2015 at 10:00 PM

    I got tired of seeing you brag about all your success and all your vacation pictures. Perhaps your cousin knows you better than the rest of us.

    Reply
  36. JackyJanuary 5, 2015 at 10:09 PM

    What a horrible thing to say. I'd be ashamed of myself.

    Reply
  37. Manna's ManisJanuary 5, 2015 at 11:20 PM

    Sorry to hear this 😢 good luck on your future endeavors!

    Reply
  38. Tara ShineJanuary 6, 2015 at 12:11 AM

    Oh Maria :( I have followed your blog for years, have watched you take your business from an idea to fruition and have enjoyed following the journey (albeit from afar) - I have several of your polishes and love them. Well done on your achievements; this is in no way a failure. Take some time out and I am sure you will move on to more exciting things. Best of luck to you and John. (And don't stop blogging!)

    Reply
  39. Cali aka PolishtopiaJanuary 6, 2015 at 1:09 AM

    So sad to read this but as many have said, no failure at all. I will miss your polishes and feel lucky to own some.

    Reply
  40. Виктория АртамоноваJanuary 6, 2015 at 1:47 AM

    Sorry to hear this :( Tempest will nbe the one I'll miss most.
    And, um, about this 60% off... will it start from some date or do we need a code? Right now I see regular prices in the store.

    Reply
  41. LizzrattJanuary 6, 2015 at 6:19 AM

    What a ride, this life, Maria. So happy to have played a small part. Cult Nails will be missed but you have to grow on. I still admire the heck out of you. You did it! You chased a dream, you learned some things! Time for regrouping and reflecting.
    Your fan forever,
    ~Elizabeth

    Reply
  42. Kari K.January 6, 2015 at 8:29 AM

    I am sad to hear that Cult Nails is closing it's doors but like they say "everything happens for a reason". I am sure that this won't be the last we hear from you and I hope that you continue to blog because I truly enjoy reading your posts or seeing what you created/redone next. You have inspired me and we have had a few conversations via email. I consider you a friend even though we have never met in person. You are an amazing woman and I wish you, John, Kat, Nakizzle, and Coco the best.

    Reply
  43. OnceBittenJanuary 6, 2015 at 10:53 AM

    Hello, I'm a 'Kari K' too :D

    Reply
  44. KarenDJanuary 6, 2015 at 11:50 AM

    I am so sorry to hear this. I've always admired the way you've conducted yourself online and how you've run your brand. I look forward to seeing what new adventures you embark on!

    Reply
  45. CandiceJanuary 6, 2015 at 2:19 PM

    I have an unintentional farewell mani and pedi. My toes have Charlatan over dark purple and last night (before seeing this post) I did a manicure with Seduction over Time Traveller with matte topcoat. I'm sad, but so thankful for the Cults that I own. They are beautiful. Love the brand logo, the names, and the fabulous colours that fill those bottles and glam up my nails! Best wishes for whatever and wherever you go! Thank you for living your dream through polish for this time.

    Reply
  46. Tiffany ReyesJanuary 6, 2015 at 5:47 PM

    I'm sad to say a final goodbye to the cult & my favorite polish! That I own everyone that was released! Don't know what I am going to do when I run out of it all!!:( I do need more base & topcoat. Is it all gone??
    Tiffany Reyes

    Reply
  47. PowellJanuary 6, 2015 at 6:27 PM

    Cult Nails has been a part of the revolution in the nail lacquer, nail design. Your business is in some record books. You achieved your number one dream of developing a product that women would love. You've created so many proud #NailPolishAddicts. You will take time for yourself and your family and you'll be back to fulfill the other half of your dream. You will be missed.

    Reply
  48. Nicole Zenus FramptonJanuary 6, 2015 at 7:28 PM

    To SoCal Indy,
    Your comment reeks of jealously and is very mean spirited. The cousin from NY was clearly the one who lost out in this situation as Maria is truly an amazing person! Kind, thoughtful, generous, and loving. I am proud to call her a cousin and also a friend. As for being sick of seeing vacation photos- seriously?! You are really so narrow minded and shallow as to begrudge someone the pleasure of sharing their experiences that they have worked hard for and well deserve. Don't follow CultNails then. No one is making you read the blog. You are making a choice. As my grandmother would say "if you can't say something nice don't say anything at all"

    Reply
  49. NailsforSanityJanuary 6, 2015 at 9:27 PM

    I'm so sorry to hear this! I will definitely miss Get it On! Best base coat ever!

    Reply
  50. Get Nailed HereJanuary 7, 2015 at 4:16 AM

    so sorry to read this :( I have the same question as someone else, do we need a code? and are nail art supplies and the file included? thank you and good bye :(

    Reply
  51. Kelsie RogersJanuary 7, 2015 at 7:11 PM

    I am heartbroken, yet so glad that I own (almost) all of your collection. Thank you so much for this brand and putting your stamp on the nail polish community. I truly loved getting to "know" you through this blog and through your brand and while you may be liquidating, I hope you don't ever consider yourself a failure. You brought something unique and beautiful to this little nail art community and to nail polish addicts alike! I hope you stick around to continue to blog/instagram etc. Sending love your way, and wishing you (and your beautiful family) all the best in your future endeavours! Once a cultie, always a cultie!

    Reply
  52. Lindsay January 10, 2015 at 7:26 AM

    I think you're a hero for doing what you feel is right and not struggling through more stress. This is just the beginning of your journey and you are a legacy

    Reply
  53. January 11, 2015 at 8:37 AM

    Oh I'm so sad....it's been a true honor to be a Cultie and I'm heartbroken to see it end. BUT I wish you all the best this world has to offer you. I know this was not an easy decision but I hope you find peace in it. Sending you tons of love and happy to have nearly every polish released!!! xoxoxo

    Reply
  54. Annabelle HawkesJanuary 29, 2015 at 7:51 AM

    Awesome! I just ordered this mascara yesterday so I am excited to see if it lives up to it's claims :)! Thanks for the post :)

    www.crueltyfreebeautyatface.com

    Reply
  55. RachaelFebruary 2, 2015 at 10:37 PM

    Just wondering if you completely sold now? Website says you will reopen jan 25th.

    Reply
  56. CoCoJoFebruary 12, 2015 at 5:06 PM

    Love the shirt and the different ways you wear it! I would probably wear it with jeans and flip flops. ;-)

    Reply
  57. TskTskTskFebruary 18, 2015 at 1:26 PM

    Karma's a bitch, init!?

    Reply
  58. company2014February 20, 2015 at 1:40 AM

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    Reply
  59. DavidMarch 16, 2015 at 1:16 AM

    Great pedicure spa nails.
    Thanks

    Reply
  60. always lateMarch 20, 2015 at 10:36 PM

    I am so sorry, Maria. I don't know what happened. I noticed I was not getting your feeds from FaceBook anymore since they changed the rules that just because you click "Like" that you will get notifications. I think people forgot about the brand. I have tons of your polishes. I have two bottles of Clairvoyant, my most favorite! And I love you topcoat! I did not even know you were liquidating. I would have bought back ups. Closed doors mean open ones in another direction. I wish you and your family the best. Please create another blog. We would like to know how you are doing. We still have one thing in common -our love for polishes That does not change.

    Reply
  61. BrianaApril 18, 2015 at 2:59 PM

    Where did u get the tape

    Reply

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